HappyCow & Your Privacy
Last updated on June 24, 2022.
This policy describes the types of information that we may collect from you when you access or use our websites, applications and other online services (collectively, our "Services").
These policies do not extend to external sites linked to the Platform, websites of restaurants or businesses listed within HappyCow, or other non-Platform content. Please check with these companies and sites for their policies regarding data privacy, including the use of "cookies."
What information does HappyCow collect?
We collect several types of information from and about users of our Platform, including information:
- by which you may be personally identified; and/or
- about your internet connection, the equipment you use to access our Services.
- Service usage details.
We collect this information:
- directly from you when you voluntarily provide it to us; and/or
- automatically as you navigate through our Services (information collected automatically may include usage details, IP addresses and information collected through cookies).
All Collected Information falls into one of two categories: “Identifiable Information” or “Unlimited-Use Information”. Identifiable Information is information that personally identifies You. Unlimited-Use Information is all Collected Information other than Identifiable Information.
Examples of Identifiable Information include Your (1) name, (2) email addresses, (3) birthday, (4) IP address, and (5) mobile phone's or other mobile device's (a “Device”) unique identifier assigned by the Device's service provider.
The information we collect may include:
Your account information: Your member name (username), email address, location, veg-status, birthday, password and other information you may provide with your account, such as your gender, relationship status, website, likes and dislikes. Your profile picture that will be publicly displayed as part of your account profile. You may optionally provide us with some of this information through third-party sign-in services such as Facebook and Google Plus.
In such cases, we store whatever information is made available to us through these sign-in services.
Your preferences: Your preferences and settings such as veg-types of listings to display.
Your content: Information you provide, including your reviews, photographs, comments, lists, followers, the users you follow, favorite restaurants, public and private messages to other members, and other information you provide in your account profile.
Your Public Posts: You also may provide information (such as ratings, reviews, tips, photos, comments, likes, friends, (Trips) lists, etc.) to be published or displayed (hereinafter, "posted") on publicly accessible areas of our site and applications, or transmitted to other users (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, you may set certain privacy settings for such information by logging into your account profile. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services (such as Instagram, Facebook, Twitter, YouTube, and other places for the purpose of promoting HappyCow and our content). You should be careful about revealing any sensitive details about yourself in such postings.
Information About Your Messages
If you exchange messages with others through the Services, we may store them in order to process and deliver them, allow you to manage them, and investigate possible violations of our Terms of Service and abuse in connection with the Services.
Precise Location Information and How to Opt Out
When you use one of our location-enabled services (for example, when you access Services from our mobile app), we may collect and process information about your mobile device's GPS location (including the latitude, longitude or altitude of your mobile device) to customize the Services with location-based information and features (for example, to inform you about restaurants in your area or applicable promotions). Some of these services require your personal data for the feature to work and we may associate location data with your device ID and other information we hold about you. We keep this data for no longer than is reasonably necessary for providing services to you. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details.
How does HappyCow use the information gathered from the above sources?
We use your information to send you details about our campaigns, events and activities, Platform updates and additions, occasional contests, and fun stuff.
HappyCow also uses information gathered via the Services to improve our Web-based campaigns. HappyCow performs statistical analyses of aggregate user behavior and characteristics in order to measure interest in and use of various areas on our Services and to use such information to improve our ability to serve you better.
We use the information you provide to us to enhance the functionality and improve the quality of our Services, and to personalize your experience while using our Services. We also use this information to display relevant advertising, provide support to you, communicate with you, and comply with our legal obligations.
HappyCow may also share Identifiable Information with companies or organizations connected or affiliated with HappyCow, such as subsidiaries, sister-companies, and parent companies (i.e. entities that belong to the Green Monday Group of companies).
We reserved the right to de-identify the Identifiable Information for any and all purposes.
HappyCow is permitted to use and share, without restriction or limitation, all Unlimited-Use Information in HappyCow's sole discretion. In addition, HappyCow may use Unlimited- Use Information to (i) monitor, maintain, and improve the functionality of the Services, making the Services more responsive to the needs of the visitors and users of the Services and to improve Your experience on the Platform and with respect to the Services, and (ii) for historical, statistical, scientific, and other purposes.
Why does HappyCow ask for my information?
In order to deliver Services, direct marketing, and participate in some activities, you might be asked to provide some additional personal information. This could be in connection with any one or combination of the following:
- Participation in contests, surveys, petitions, information pack requests, and giveaways
- Subscription to HappyCow's MooZine e-News list
- Member Community
- Participation in Forums
- Writing and responding to reviews
- Posting content such as recipes, events, and vegan celebrities
Performance or Analytics Cookies help us see how well our site performs in different locations. We use this to understand, improve, and research features and services.
Please note that the links provided to these third party sites are just references and not the policies for all the third party services used on the site.
It is possible to disable Cookies through your device or browser settings, but doing so may affect your ability to use the Site. Any user may disable all Cookies.
The method for disabling Cookies may vary by device and browser, but can usually be found in preferences or security settings.
Social Sharing Features
The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.
Analytics, tailored advertising, and links to other sites
To help us better understand your use of the Services, we may use third-party web analytics on our Services, such as Google Analytics, Crashlytics, Firebase, Flurry, Incapsula, and New Relic. These service providers use automatically-collected information. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate our users' use of the Services. To prevent Google Analytics from collecting or using your information, you may install the Google Analytics Opt-Out Browser Add-on.
Ads by Google and similar companies are created by other companies that want to have their ads appear next to relevant content, based on a set of keywords they specify. These listings are administered, sorted, and maintained by Google or similar agency.
By clicking on any of our advertiser links, you will leave HappyCow. The website you will go to is not endorsed by HappyCow. HappyCow does not endorse the content of any third-party website. HappyCow is not responsible for the content of links, third-party sites, sites framed within the HappyCow site or third-party advertisements, and does not make any representations regarding their content or accuracy. Your use of third-party websites is at your own risk. HappyCow does not endorse any product advertised on the HappyCow site.
Please tell us if you spot ads that are inappropriate for a vegan website (be sure to mention the page you found it and the web address of the ad), open a ticket here. Thank you.
Additional Advertising Privacy Statement
This Site is affiliated with AdThrive, LLC ("AdThrive") for the purposes of placing advertising on the Site. AdThrive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, AdThrive, Google and our other advertising partners will track your behavior on our website and on other websites across the Internet using cookies.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
For European Economic Area Residents
If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or AdThrive related to advertising on the Site, you can contact us at email@example.com and contact AdThrive at firstname.lastname@example.org. If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences icon. (Available in the EU.)
How is information used in HappyCow's newsletter?
You will only receive email newsletters from us if you have expressly signed up for them on the HappyCow Platform (during registration, from your member profile, or from the MooZine signup page). The information that we gather from subscribers to our newsletter list (including email addresses) is not shared with other organizations or companies. From time to time, we may send out e-mail messages that might include information about these like-minded organizations and companies, but we do not provide them with access to any personal information that you have provided.
In order to provide you with better and more relevant information, we compile information about e-mail response and Platform usage. This information helps us to better understand Platform usage patterns and also what types of content and information may help improve your user experience on the HappyCow Platform.
All email messages sent to email newsletter subscribers contain a link to unsubscribe or to modify your profile. You may subscribe or unsubscribe to any e-news or e-mail communication from HappyCow's newsletters at any time.
HappyCow iPhone and Android Apps: Why does HappyCow need all of these permissions?
HappyCow apps use your device location to find great restaurants near your current location. HappyCow never stores your device location on our servers longer than needed.
HappyCow apps provide you with a way to upload restaurant photos from your existing library on your device. HappyCow never accesses your photos until you choose to view them from within the HappyCow app.
The HappyCow app allows you to take photos of your favorite restaurants and we encourage you to share them with other HappyCow users. The app stores these with your other pictures on your device so you can admire them whenever you please or upload at a later date. We never access your camera or save photos until you perform those actions from within the app.
How does HappyCow protect your information?
We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal information secure. You should not share your user name, password, or other security information for your HappyCow account with anyone. If we receive instructions using your user name and password, we will consider that you have authorized the instructions.
Third party links and services
Your choices regarding your personal data: Data retention, account termination, deleting information
California Privacy Rights
If you are a user of the Services and a California resident, California's "Shine the Light" law (California Civil Code § 1798.83) permits you to request and obtain from us once a year, free of charge, information regarding our disclosure of your personal information (if any) to third parties for direct marketing purposes. If this law applies to you and you would like to make such a request, please submit your request in writing to email@example.com.
Does HappyCow rent, sell, or trade my information?
No, HappyCow never rents, sells, or trades your email address, name, nor postal addresses to other organizations and commercial companies. Only HappyCow will have access to your personal information. If you have opted-in we might occasionally send you promotional marketing from vegan companies we work with, but they will never be given your personal information by HappyCow.
Additional questions? Contact us
You can also reach us via mail:HappyCow Inc
attn: Privacy Officer
1501 Lincoln Blvd. #1171
Venice, CA 90291