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Vegan-friendly
Lacto
Ovo
Japanese
Beer/Wine
Vegetarian Japanese restaurant with many vegan sushi options, main dishes such as katsu curry, and hot small plates, including Japanese street food such as takoyaki. Open Mon-Tue 12:00-15:00, 17:00-22:00, Wed-Sat 12:00-22:30, Sun 12:00-22:00.
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- Outdoor seating
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Last update on 27 Jun 2025 by Anthony01
Update business info -
Added by jaysan on 16 Jul 2024
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88 Reviews
First Review by jaynaaa
Chiddles
Points +501
Tastes like real sushi ❤️ - Edit
Went here with my meat eating sister cos the reviews looked amazing. We had the chef experience menu and the portion for the mains was massive! Everything tasted amazing, I got to experience so many dishes ive never been able to before as they usually contain meat. My sister said if no one told her it was vegan she would have assumed it was real fish, especially the salmon. Highly recommend this place to everyone.
Read moreGuest
molly.k
Points +51
Absolute delight! - Edit
Extensive menu, clearly labelled if something contains milk. I enjoyed every bite and will definitely be back! Oh what a find!
Read morePros: Variety of items on the menu, Delicious, absolute delight, Lovely staff
Cons: Wish there was more than 1 vegan dessert, Wish mochi were vegan, Nothing else. Everything was great!
Guest
Eve16
Points +36
Excellent vegan sushi - Edit
The set menu is a fantastic way to try a variety of vegan sushi, and there is delicious vegan cheesecake for dessert!
Read moreThe staff were all lovely and helpful.
Pros: Exceptional choice of sushi, Vegan cheesecake is fab, Service is very good
Cons: Can get quite noisy
Guest
saffron01
Points +35
Delicious, inventive food - Edit
Between three of us we tried around five different dishes and loved them all. There was great flavour and very interesting and inventive dishes. Highlights for me were the teriyaki tofu mountains and the 'crab' tempura rolls. I definitely plan on going back again to try more.
Read moreThe staff were also really friendly, helpful and accommodating for allergies.
Guest
Gioiack
Points +1277
Fantastic food and caring staff - Edit
I finally managed to try IMA, two years after they opened! 🤗
Read moreThe occasion was the birthday of a dear friend who lives outside London and came here to celebrate 🥳
The restaurant is classified as ‘vegetarian,’ but only because there are a couple of maki rolls with cream cheese on the menu; otherwise, it’s practically all vegan 🌱
We ate really well—and far too much! 😁
The waitress, Jihyun, was lovely and very attentive to dietary requirements (I have intolerances to common ingredients such as onions) but nothing seemed too much trouble for her!
And I finally managed to meet the owner, Jessica, whom I knew about from the London Vegans group.
They added a lot of personal touches, which made us feel special and very welcome!
We’ll definitely be back!!!!!!!
Updated from previous review on 2026-09-30
Pros: Food, Ambiance, Personal touches
Guest
dansolo666
Points +296
Loads of variety - Edit
Such a big menu with loads of vegan options! Everything was delicious and would love to go back soon!
Read moreUpdated from previous review on 2026-09-23
Guest
julian.p
Points +109
Not worth the hype - Edit
It was the most anticipated restaurant of our London trip and wow, what a disappointment. We had saved our biggest dining budget for this place, knowing how expensive eating out in London can be, and we really wanted to make the most of this experience.
Read moreWe were welcomed by a very cold waiter, and one of his first remarks was, "The next reservation is in two hours, so please make sure to be finished by then." It was quite an off-putting way to start, although the rest of the staff was nice, friendly, and helpful.
As for the food, while the presentation was beautiful, the taste just was not there. It was nowhere near as amazing as described in most reviews. I completely agree with user @MiriWallich's comment: nothing about the sushi stood out, and the flavors were bland.
While they certainly deserve credit for making vegan and vegetarian sushi, it does not excuse the lack of taste. It is really not worth the price, and I honestly do not understand the hype around this restaurant.
We tried 123V Browns before, and the food there was far superior, much more elaborate, and incredibly flavorful.
Pros: Good initiative for plant-based sushi, Nice staff overall
Cons: Bland sushi lacking any standout flavors., Overpriced and overhyped, Unwelcoming start
Guest
Sara2CB
Points +223
The Most Delicious Sushi in London - Edit
Went for my birthday, lovely staff. Sushi and dishes so delicious meat eaters can’t complain.
Read morePros: Delicious Food, Friendly Staff, Great area
Guest
DavidHewitt
Points +159
Great Vegan Sushi - Edit
had two delicious starters and three sushi, which was plenty to share for two people really tasty and the waiter was very helpful
Read moreUpdated from previous review on 2026-08-04
Pros: sushi, tempura , excellent service
Guest
christopherjboyce
Points +1026
Stingaramas on the dessert - Edit
Food was excellent and beautiful. I was having a good time sharing with my friend their two perso set menu, but what a major disappointment when it came to desert, which was just one single desert to be shared. I mean come on, stingy or what and totally not clear on the menu...and with the service charge on top it was a very pricey lunch and left a sour taste emotionally.
Read moreGuest
helenbee
Points +1146
Super sushi - Edit
So happy I got to try this place. The sushi is delicious. Beats the usual vegan choice of avocado or cucumber or avocado with cucumber. Lots to choose from as well as appetisers and bowls.
Read morePros: Great staff (warm and welcoming), Fresh ingredients, Lots of choice
Cons: Not entirely vegan
Guest
Roobveg
Points +51
Delish! - Edit
Lovely food, good ambiance and nice service! Almost everything is vegan, amazing! Not cheap though
Read moreUpdated from previous review on 2026-07-24
Pros: Flavours, Service, Ambiance
Cons: Price
Guest
KittyAsAVegan
Points +900
The best vegan sushi!! - Edit
The absolute best vegan sushi! Everything is clearly made with love, the flavours were so delicious and the staff are super friendly. Highly recommend a visit and make sure to try the sesame toast and crab roll!!
Read moreUpdated from previous review on 2026-07-12
Guest
vegancoupletravels_
Points +755
Ultimate sushi and customer service! - Edit
Hard to imagine how this place could get any better really, from the warmth and enthusiasm of the waitress to the sublime food. Pretty much everything is vegan and clearly labelled where it is not. We had the set menu, which included 4 starters, 4 types of sushi roll, a dessert (to share) and yuzu sake.
Read moreWe couldn’t fault any of it, and really everything was the best bit of the meal, that’s how you know you’ve had a good time! Go here and eat at once. You will not be disappointed (unless you’re really really really really really fussy).
It’s quite pricey (for us), the set menu is £45 pp, but it felt worth it.
Edit 05/07/26 - visit 2
Back for more sushi, and more sushi was had. At Ima, this is guaranteed to mean more food-based enjoyment, and when coupled with some prawn toast, tofu mountains and kimchi gyoza (spicy jobs) the ride is joyful, inspiring and fulfilling. Just like Arnie, we’ll be back (again).
Updated from previous review on 2026-07-05
Guest
LPercival
Points +473
The Art of Sushi - Edit
The restaurant itself is a very lovely spot indeed, and you can even see the chefs putting all the sushi together, which is pretty cool. The staff were also very nice, and our waitress was very knowledgeable, and even took us through the menu (giving recommendations and explaining labelling of menu as a couple of options are vegetarian and not vegan, so beware).
Read moreWe went for three starters and three rolls between the three of us, which made for a perfectly sized lunch. The starters we tried included the Sesame Butternut Squash on Toast (definitely my favourite), the Teriyaki Tofu Mountains (nice gentle flavour, if a little difficult to eat with chopsticks), and the Veg Gyozas (a yummy classic).
Then for rolls, we shared the Miso Black 'Cod', Mango-Kissed 'Tuna', and Sweetcorn Tofu. They were all deliciously refreshing and beautifully presented. My favourite was the Mango-Kissed 'Tuna' because of the fresh sweetness from the mango (so good).
Overall, a highly recommended food spot in London. If you haven't been yet, you're missing out, trust me!
Updated from previous review on 2026-07-02
Pros: Friendly Staff, Amazing Flavours and Presentation, Mango-Kissed 'Tuna'
Cons: Not Completely Vegan
Guest
soyboymica
Points +137
Great vegan “authentic” Japanese minus the murder (vegetarian) - Edit
Was enticed in by extremely friendly staff. I had the Chicken Karaage, Vegetable Yakiudon and the Aubergine Unagi (all vegan, although the restaurant is vegetarian). A simple and clean vibe inside the restaurant with internal and external seating available. I will definitely be back soon!
Read moreUpdated from previous review on 2026-06-20
Pros: Delicious Food, Friendly Staff, Decent portions
Guest
LizHeaney
Points +43
Liz - Edit
I went to IMA for my birthday dinner with my family and we all loved it. Nearly everything is vegan with just a few vegetarian items marked clearly. The portions were much bigger than I expected and the butternut squash toast we had as a starter was just right between 4. Everything tasted and looked amazing - price was reasonable for the meal including drinks.
Read moreUpdated from previous review on 2026-06-15
Pros: Vegan sushi!, Butternut squash toast!, Yuzu sake!
Guest
Sasi.saetre
Points +25
Best Sushi ever - Edit
The lunch deal is really good.
Read moreLoved everything, the springrolls, the curry, the sushi. And for a really good price.
Can only recommend it.
It was the best sushi and the best springeolls I ever had!
Updated from previous review on 2026-06-11
Guest
MiriWallich
Points +1670
A little disappointing - Edit
After seeing all the rave reviews I was super excited to try this place but was a little disappointed with the food. The sesame toast for starters was delicious - definitely the star of the show. Shared a couple of sushi platters - the presentation was amazing but honestly I think the flavours were quite bland. Nothing special and for the price I wouldn’t recommend.
Read moreUpdated from previous review on 2026-05-28
Guest
Mooncakemits
Points +1695
Ima really full now - Edit
Had the Chef’s Experience Menu which was way too much food for the two of us and ended up being a little overwhelming (and no room for dessert). The variety is impressive would go back but would order a lot less!
Read moreUpdated from previous review on 2026-05-15
Guest
Benecollyridam
Points +205
Turned away after having reserved a table - Edit
It would be nice if you actually get to eat when you reserved a table ahead of time. 0/5
Read moreGuest
EmmaTB
Points +162
Tasty, but expensive - Edit
Very good food, but very expensive. £49 a head for the set menu.
Read moreUpdated from previous review on 2026-04-14
Pros: Variety , Taste, Friendly service
Cons: Price - expensive , Service was slow at about 7pm
Guest
Vegan_11
Points +202
Very delicious - Edit
The food was sublime especially the cheesecake dessert however £18 for a sushi roll is an eye watering price.
Read moreUpdated from previous review on 2026-04-07
Guest
uschiverena
Points +612
12/10 - Edit
Everything looks absolutely amazing and tastes even better! Oh my god. We had a lot of different art works to share and we loved it all! And yes the signature toast is also very nice 🙂
Read moreCons: Expensive but it's London
Guest
Denny88
Points +334
Best vegan sushi in London 🩷 - Edit
A lot of option, nice place and delicious sushi
Read moreGuest
Charlie.Smith97
Points +87
Best vegan sushi! - Edit
Visited last night and we got the set menu. It was delicious and sooo much food!! My favourite roll was the mushroom tempura - reminded me of crispy fish ❤️
Read moreUpdated from previous review on 2026-02-28
Guest
Richard Ross
Points +1304
Delicious vegan sushi - Edit
Lovely food. Very helpful staff and nice atmosphere. Most of the food is vegan and I would encourage them to drop the non vegan options.
Read morePros: Really good food, Welcoming and friendly, Pleasant atmosphere
Cons: Not fully vegan
Guest
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