I never claimed that they should reduce the price AND make more donuts. I merely stated those points as cons, which is a completely valid thing to do if this is the case. Your argument assumes some kind of fixed business with its only strategic option to vary the price. They could also further increase their production, that is, hire more people or buy additional machines. Of course, only given that their business is successful enough to expand. Which it is btw, they opened a second store not too long ago I think, yet you suggest that increasing the price further is a viable strategy? Haha, so tell me, what’s the threshold for a price in order for it to be acceptable to call it pricy? Are you getting paid of with donuts for this bullshit?