Hello Matthew! Thank you for visiting GreenFare! We are focused on health of the animal who eats the most other animals; research shows that over 60% of people who go vegan do it because they feel better themselves, while only 3% of the population will do it for the animals. So I focused on where the opportunity to change minds was the greatest. We watch people reverse high blood pressure, high cholesterol, and even reverse congestive heart failure; these are the ones who stick with it! If you are vegan, you have probably been as disturbed as I have about the research on rats with GMO products showing low birth weight, allergies and cancer in third generation rats eating these foods. Also, the endochronatic disruptors kill bees and insects necessary for pollination. The fastest growth sector in the food industry is a demand for organic food. Educated consumers are demanding it; executives in the food industry buy it for their families and serve gmos to those who don't know better. I'm an engineer by training and pretty far from a cult leader, although my belief system is to offer the healthiest food that is possible, pay our staff well, and do as many positive things that we can for the community. We like the Naked Lunch too! MOM's is a great company and we love to partner with them on our composting and recycling.