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Tiggy
l agree that 'plant-based' can be used deceptively or just be innocently misleading and l used to completely disapprove of the term. However, now I use it to distinguish between something ethically oriented and something that is just made exclusively of plant matter. For example, a vegan restaurant is one l could feel ethically comfortable eating at, whereas a ‘separate vegan menu’ is really just a ‘separate plant-based menu’ as it can’t be vegan in a carnist restaurant.