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마루 자연식김밥 is a traditional Korean restaurant in Insadong serving bunsik, kimbap, udon, dumbling, stir fry spicy rice paste (TTeok), fish cake soup, and more. Occasionally closes at 5:00 pm (twice a month 1st and 3rd Wednesday.) NOTE: Has signs associated with Loving Hut. Open Tue-Sun 10:30am-7:30pm. Closed Mon. Last order 7:00 pm.
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35-4, Insadong-gil, Jongno-gu, Seoul, South Korea, 03149
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- Wheelchair accessible
- Accepts credit cards
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Last update on 29 Aug 2025 by ysnghee
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Added by GraceHong on 10 Dec 2018
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396 Reviews
First Review by Rosaespanola
Susabana
Points +161
Disappointed by the taste - Edit
TLDR: Bad Food, Poor Service, Long Wait Times
Read moreAfter flying in early on a Thursday, I was looking forward to some Korean food! I saw that this was one of the top suggestions. I arrived about an hour after opening, though it was a bit difficult to find. The atmosphere was quiet, only three customers. The first red flag was although the two workers clearly saw me and another customer waiting, they did not say anything to us for 5 minutes. I shrugged it off as they seemed busy cooking. After ordering gimbap and tteokbooki and paying, I waited another 15-25 minutes for my food. Second and greatest red flag, the food genuinely just wasn’t good. The gimbap had unripe vegetables, soggy seaweed, and soggy, metallic tasting rice. The tteokbokki was worse than many ones you can find at a convenience store. It was spicy - which I expected - but didn’t taste of anything beyond that. Altogether, it was cheap, and I got what I paid for, not what I hoped.
Edited: Added TLDR and fixed spelling mistakes
Updated from previous review on 2024-05-11
Pros: Cheap, Fully vegan menu
Cons: Terrible food!!, Poor service, Long wait times
Guest
GabriellaPiergianni
Points +32
Esperienza coreana (vegana) autentica - Edit
Un piccolo chiosco, menu con cibo coreano - street food buonissimo. La signora sembra un pò burbera in realtà con noi è stata gentilissima! Si spende davvero poco, e i piatti sono fantastici. Consigliatissimo, full vegan.
Read morePros: Autentico Coreano, Menu all vegan, Prezzo
Guest
ale.pat
Points +57
Perfect Gimbap! - Edit
The best gimbap I’ve eaten in Seoul.
Read moreNot so friendly owner but it’s worth it.
Guest
zozj
Points +37
it's ok - Edit
It does the job but it's not a great spot to eat and the shop assistant wasn't very friendly that day. The gimbaps were good.
Read moreGuest
MilayaCrowder
Points +1587
So yummy! Gimbap was delicious 🤤 - Edit
You gotta order the gimbap. I love this location because it’s nestled in between a bunch of art galleries.
Read moreGuest
mysa555
Points +122
Tiny space - Edit
With a bit of a wait but totally worth it!
Read moreGuest
pawwalker
Points +29
Most amazing place in Seoul! - Edit
This place is a must visit if you’re looking for vegan or vegetarian restaurants in Seoul! Highly recommend
Read morePros: Price, Taste, Location
Guest
Mrs.Kamelin
Points +2276
Be vegan, make peace - Edit
The food is great, we ordered Tteokbokki and gimbap with vegan ham and fried tofu.
Read moreThe service is very slow, so don't come here if you are in a hurry.
Guest
Nati256
Points +104
Vegan Korean Snacks - Edit
We ordered the Tteokbokki, fried dumplings and fried tofu gimbap for a total of 22.000 ₩ to share. The fried dumplings were so good! Would go there again
Read moreGuest
chadwickvonvickter
Points +68
Cute but slow - Edit
The food was okay it just took 1.5 hours to order and get (I was 7 in the queue after taking 30 minutes to order). They also don't like having pictures taken of the food being cooked, which is fine, just a warning, as I watched a woman in front of me get yelled at for it.
Read morePros: It's vegan
Cons: Seating can become scarce
Guest
lauren90
Points +70
Unfortunately not a good experience - Edit
Although the food was to a good standard, the service was really not optimal. We ordered lunch around 2 pm (it had some customers, but wasn't full), and waited for 45 minutes for a kimbap and a tteokbokki, which are usually quick dishes. When we asked how much longer it would take, the owner/cook got very upset and dismissive, eventually saying it would take another five minutes and she would add something extra for the waiting time. While other customers were served much earlier (even the ones who arrived later), we had to wait a total of 50 min for a kimbap, 70 min for a tteokbokki and got nothing extra as implied. I understand that sometimes things don't work as planned, but the whole time the owner was very impatient and dismissive, sometimes irritated. I would skip it and enjoy one of the many other vegan restaurants in the area instead.
Read morePros: kimbap
Cons: tteokbokki could be better, Service has huge room for improvement, Long waiting time
Guest
SarahMcGuire
Points +30
Service is hot and miss - Edit
Most recently dined here on a Thursday evening. Food was nice/ok but the extremely slow (and rude!) service made it really not worth it…
Read moreGuest
Itsjustplainallie
Points +1465
Good for a vegan traditional experience - Edit
This is a small but warm place. Menu had a lot of options to try traditional Korean food that is all vegan. I think the spicy tteokbokki was the best. I found the ramen a bit meh, sort of like a 2 minute noodle. But was a good experience and its location is around a tone of shops which is fun for after. Very filling and affordable!
Read morePros: Price, Location, Traditional options
Guest
ilsehesa
Points +213
Korean Vegan Snacks! - Edit
Do not miss this restaurant. This place has the most delicious tteokbokki and gimbap in the area. Sizes are great and offered warmed seats. We also ordered the ramen. Please note they have a lunch break from 3pm to 5pm and sometimes they sold out before closing.
Read moreUpdated from previous review on 2024-03-28
Pros: Taste like the non-vegan snacks, Warm food , Delicious
Guest
NickTustin
Points +1305
Great - Edit
Tteockbokki- great
Read moreFried dumplings - great
Kimbap - good
Updated from previous review on 2024-03-22
Guest
sumiii
Points +82
100% authentic Korean vegan food - Edit
This place is so yummy! And it’s run by the cutest old couple who went out of their way to make sure me and my mum were happy. The is a really good price too and close to the street markets. The dumplings are SO good 😍
Read morePros: Cute couple running the shop, The yummy food, Location
Guest
makomirocket
Points +336
Great food at streetfood prices - Edit
Great local Korean food from a lovely pair of chefs.
Read moreVery small restaurant though. Outside dining only, but luckily they have a curtained area with heater to keep warm!
Guest
AidaZamani
Points +164
Very Good food! - Edit
The food was DELICIOUS and the staff/owners were very kind.
Read morePros: Good food, Nice staff
Guest
Nninelly
Points +92
Best Kimbap ever! - Edit
Cute little store with a delicious selection of Korean snacks. We had the kimbap and ramen and both were delicious! There were even heated cushions to keep your bum warm, definitely a plus 😄
Read morePros: Very yummy!, Cheap, Warm but
Guest
Russellsalton
Points +64
Excellent - Edit
A little hard to find and just a very small place, but really friendly and the food is superb and very reasonably priced. We took away an extra gimbam for our train journey the next day.
Read morePros: tasty, friendly
Cons: nothing
Guest
TamsinRoseC
Points +443
Not the best - Edit
I would say the food was average which is surprising because the reviews on here say otherwise. It was tasty but maybe I just had high expectations! Unfortunately for us it was super busy so we had to wait an hour after we ordered.
Read moreGuest
RayeRaye
Points +384
Very good - Edit
Outdoor shop with a plastic protector for an “indoor feel”. Food was really fresh and delicious. Would recommend coming here!
Read moreGuest
M4Y
Points +111
Amazing! - Edit
Loved the food and the variety - can try all the Korean dishes in a veggo style! The staff are all very lovely too! It is outdoor seating, so there will be mozzies in the summer
Read moreUpdated from previous review on 2024-01-16
Pros: Good Food!
Cons: Mosquitos
Guest
cha04
Points +29
BEST vegan food in Seoul - Edit
The best vegan food in Seoul, all the dishes are super cheap, authentic, and AMAZING! I have tried everything on the menu, and would highly recommend the tofu gimbap, the dumplings, udong, tteokbokki, and the ramen, but everything was perfect.
Read morePros: Price, Variety, Quality
Cons: Limited seating
Guest
MarinaTosic
Points +33
A vegan must !! - Edit
I absolutely love Maru, it's a must for me, that's why I always book hotels nearby.
Read moreIt's authentic Korean street food that is very delicious and not expensive. I always go in winter to Korea; it has a separated area outside with heaters. Definitely worth it.
Pros: Korean vegan street food
Guest
Jelanee
Points +15
Strongly recommended - Edit
The food was delicious and severed fast!
Read moreCan order using English, the environment is cozy! Ajuma turned heater and heated seats on for us, so it was very warm! strongly recommended #Veganuary
Guest
Sonja116
Points +71
Best vegan place in Seoul - Edit
I have been there three times. Food was always amazing. It can be quiet busy but once during lunch we were the only guests.
Read moreGuest
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