Vegan
International
Take-out
Catering
Upscale vegan European restaurant serving regional, seasonal, and organic food. Note: Reported temporarily closed Feb. 2024. Please let HappyCow know when it reopens. Open Tue-Sat 6:00pm-11:00pm.
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Rolandstr 9, Zurich, Switzerland, 8004
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- Outdoor seating
- Wheelchair accessible
- Accepts credit cards
- Free Wi-Fi
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Last update on 13 Feb 2024 by LorenzWy
Update business info -
Added by HC-Zurich on 01 Mar 2020
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19 Reviews
First Review by HC-Zurich
PhilippeH
Points +1046
Too expensive for what it is - Edit
We dinned at NOW in early March.
Read moreThe restaurant has a somewhat industrial / hipster feel to it, which is stylish, but doesn’t provide a very warm atmosphere in the evening. The service was fine, although we felt like the vibe was a bit off from the beginning.
The food was good, but nothing out of the ordinary. There weren’t any unusual or interesting flavor associations and the dishes were pretty unremarkable, despite the promising menu that got us there in the first place. The “Blattspinat Salat” was an ok starter and the “Pas de boeuf Bourguignon” did its job veganizing a traditional dish. The club sandwiches were a huge letdown, as they were quite bland, somewhat unbalanced and not easy to eat either due to their small size. The desserts sounded interesting on the menu, but we really only enjoyed the icing on the carrot cake and the small pieces of meringues. Their homemade bread was not to our taste.
The biggest issue we had with the restaurant was that the prices didn’t match the quality and quantity of the food offered. The dishes weren’t bad on overall, but they didn’t justify their inflated prices, especially the mains. We are used to paying a bit more in Zurich and vegan dishes often come with a premium, but in this case it was a bit exaggerated and didn’t match our expectations. We ate à la carte and cannot judge the value for money provided by their tasting menu experience or their lunch menu.
Updated from previous review on 2023-10-03
Guest
llanelli
Points +15
Schlicht grandios! - Edit
Essen im „Now“ ist wie eine schnurrende Katze auf dem Schoss: So liebevoll, so sinnvoll, so geschmeidig, so herzerwärmend! (Und klar: sehr tierlieb:-)
Read moreGuest
Sunnyblue
Points +54
Immer super! - Edit
Das Essen ist immer super yummy und die Athmosphäre stimmt auch. Freue mich auf den nächsten Besuch😊
Read moreGuest
JoYaJoYa
Points +41
Very delicious food - Edit
Seasonal, regional and delicious food!
Read morePros: Seasonal food, Friendly staff, Regional food
Cons: A little bit expensive
Guest
MariusKamber
Points +73
Quick, easy and casual Lunch - Edit
Low guest volume at the momen, due to construction next door.
Read moreEvening is currently closed as they are part of a Popup that runs until the middle of june.
Food was tasty, the venue is quite cozy with a small outdoor seating area. Menu is in german but if you ask they will translate.
Guest
Monkey02
Points +131
5 course dinner for a reasonable price - Edit
We had the 5 course menu which was really good and the price very reasonable for Zürich. Only downside is that the portions are quite small.
Read morePros: Simple but delicious food, Reasonable price
Cons: Small portions
Guest
Noly
Points +333
Very good quality - Edit
The menu is small but ingredients are seasonal and local. It is the second time we went there, food was always delicious. Highly recommended
Read moreGuest
Aldona💫
Points +1128
Delicious - Edit
I would have licked the plates if there weren’t so many people around :)) Everything on the 5 course menu was exquisite, very well balanced and delicious.
Read moreCons: Expensive
Guest
ClaireRodenbourg
Points +1926
Sehr gutes veganes Restaurant - Edit
Nettes Personal
Read moreSchöne Atmosphere
Leckeres Essen
Guest
vegan-t-rex
Points +794
Delicious food but a bit pricey for the portion size - Edit
If you come with the intention of eating a minimum of three course meals, you will be delighted. Creative and organic food, on the pricier side but worth it for a special occasion. Wouldn't recommend for casual dining in a "one-meal and you're full" kind of way, the portions of the main courses are too small for that. Nice interior design, the music was a tad too loud. Unisex bathrooms and LGBTQ friendly. Friendly and knowledgeable staff.
Read moreUpdated from previous review on 2023-01-09
Guest
KamaM
Points +555
Outstanding food, regional & bio produce, hip ambiance - Edit
This newly vegan restaurant is a must! Wonderful balanced and seasonal menu with tasty regionally sourced organic products. Great, friendly and attentive staff, and good prices. Small menu, which caters to a range of tastes and desires. Perfect balance achieved between cool, friendly ambiance, plus the tastes of fine dining without the hauteur or expense. Small enough to keep quality high. A gem in Zurich. Options for alcohol free pairings. #Veganuary
Read morePros: Local favourites made vegan, Balanced, fine food, great wine list, Vegan dining at realistic prices.
Cons: Honestly, none. Impressive place.
Guest
PatiLamour
Points +1142
💚 - Edit
I really like this place. They serve a small selection of seasonal food, made with love.
Read moreGuest
Tituspla
Points +189
Fantastic experience - Edit
Calm and slightly fancy atmosphere, LGBTQIA friendly, and graceful service by the owners.
Read morePros: 100% vegan , Local products, Delicate and modern cuisine
Guest
djadjou
Points +87
Wonderful - Edit
Now is a trendy and fully vegan venue with a sophisticated yet simple menu. We had seasonal starters and main dish with tasty vegetables and tofu.
Read morePros: Hype and inclusive , Vegan wine, Subtle focus on flavours
Guest
SusanneRiesen
Points +210
Great concept - Edit
Food was delicious, staff very friendly, all food is regional and organic, nice atmosphere - I liked it a lot!
Read moreGuest
HC-Zurich
Points +39530
Very vegan aware, very tasty, great presentation - Edit
We were there at lunchtime and the way the food is served is quite peculiar: You get some of the ingredients on the side and you can decide you don't want the coriander in your food. The lunch menu comes with a vegan dessert. The curry was very good, while the hamham is probably good, too, but personally I didn't like the (smoked?) eggplant taste too much. Reduced menu at lunchtime but vegan options guaranteed.
Read moreEDIT: Now fully vegan but no longer Vietnamese. Only offers one option at lunchtime, which in our case was ground corn and well made. To avoid food waste, they serve small portions with option for supplement, which is okay, but the supplement was on the small side, too.
Updated from previous review on 2020-03-15
Guest
herrtralala
Points +16
Very delicious! - Edit
Lots of local and seasonal ingredients and very vegan-aware zero waste approach. You get a choice of three starters, three mains and three desserts that change as the seasons do.
Read moreStaff is super friendly and dishes are reasonably priced in terms of Zurich.
Guest
LoloPalomo
Points +2832
Very creative - Edit
I especially liked the creativeness of the dishes and stuff was super friendly.
Read moreGuest
babidi
Points +2886
4.5 stars - Edit
All dishes are vegan and contain lots of local and seasonal vegetables. No meat substitutes are used.
Read moreI enjoyed the atmosphere and the friendly service. I really appreciated being asked if we wanted a little break between the courses. My starter (fried wheat balls with safron-celery puree) was mind blowing delicous. The main course (celery ravioli) didn't taste quite as good to me as the starter, but was also ok
Updated from previous review on 2022-04-01
Guest
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